Thank you for sharing your views and experiences of digital marketing!

We've designed the research to be quick to complete, but insightful, with a single page of
questions about how your organization uses digital marketing.

If you complete the survey you will get a free copy of the report recommendations and you will also be entered into a prize draw:
- 1st Prizes = 4 X $25 or £25 or €25 Amazon vouchers
- 2 runner up prizes of the new 5th edition of Digital Marketing Excellence: Planning, Optimising and Integrating your online marketing by Dave Chaffey and PR Smith

The published report will only be available on Smart Insights to survey respondents, and all paying Individual and Business members

We will let you know by email when the full report is published and will send you an exclusive free copy of the report.

If you're based in the UK, you can hear Dr Dave Chaffey of Smart Insights present the findings at the B2B marketing Expo and Marketing Technology Expo, taking place 27th and 28th March 2019 at ExCel London .

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Q.1
Does your organisation have a clearly-defined marketing strategy, e.g. an annual marketing plan, against which you can align your investments in digital technology and media?

Q.2
Does your organisation have a clearly-defined digital marketing strategy?

Q.3
Select the SINGLE marketing activity that you think will make the largest commercial impact in 2019. *

Q.4
Relevance of digital transformation programmes/programs.

A digital transformation programme is a staged plan to improve how People, Process and Tools are used to maximise the effectiveness and profitability of digital marketing.

Choose the most relevant answer for your business/clients

Rate your Digital Marketing Capabilities against this grid.

Here's a grid that will help you evaluate your digital marketing capability. Please read each of the stages below and in the next question we'll ask you to rate your own organisation's capabilities against this grid.

Polldaddy

Q.5
Please assess how your organisation manages digital marketing by comparing against the visual above. *

Understanding how well a business manages Digital Transformation using this type of capability review helps you understand which areas of management need to be improved. You will be able to compare how you manage digital marketing against others in the final report.

Please assess the level, 1 to 5, for your business from the graphic above for each capability A to E.

1 - Initial 2 - Managed 3 - Defined 4 - Quantified 5 - Optimized
A. Strategic approach
B. Performance Improvement process
C. Management buy-in
D. Resourcing and structure
E. Data and infrastructure
F. Integrated customer communications
G. Integrated customer experience

A. Strategic approach

B. Performance Improvement process

C. Management buy-in

D. Resourcing and structure

E. Data and infrastructure

F. Integrated customer communications

G. Integrated customer experience

Q.6
How well integrated are your digital and traditional marketing activities?

Please choose one answer

Q.7
Please rate these activities for their relative ROI (Return-on-Investment) expected for your business in 2019.
Lowest ROI Medium ROI Highest ROI Don't use or N/A
Email marketing and marketing automation
Display advertising including programmatic
Online PR and outreach
Paid search marketing (Google Ads)
Search engine optimisation (SEO)
Social media (organic)
Social media (paid ads)
Content marketing
Website personalisation

Email marketing and marketing automation

Display advertising including programmatic

Online PR and outreach

Paid search marketing (Google Ads)

Search engine optimisation (SEO)

Social media (organic)

Social media (paid ads)

Content marketing

Website personalisation

Q.8
Which techniques do you use to research and improve customer journey effectiveness?

Please tick all that apply

Q.9
Always-on marketing and digital agility - Please rate your use of structured optimisation tests to improve these digital marketing activities.

'Always-on Marketing' refers to continuous, non-campaign-related marketing activities. Optimisation refers to testing different alternatives for digital communications such as targeting, creative, offer, call-to-action and user journey.

1 - No Optimisation 2 - Some limited testing    3 - Intermittent optimisation projects 4 - Structured, frequent tests    5 - Continuous optimisation Don't use or N/A
Content marketing
Email marketing and Marketing Automation
Landing pages
Paid digital media
Social media marketing
Mobile (Mobile visits and/or apps)
Website (Desktop experience)
Organic search (SEO)

Content marketing

Email marketing and Marketing Automation

Landing pages

Paid digital media

Social media marketing

Mobile (Mobile visits and/or apps)

Website (Desktop experience)

Organic search (SEO)

Q.10
Which of these best describes your role? *

Q.11
Which of these best describes your company's activity? *

Please choose one primary activity

Q.12
Your email address (optional)

We ask for your email address so we can send you the final report, enter you into the prize draw and send information about the TFM and eCommerce Expo events. We will only use your email for this purpose and won't pass it on to 3rd parties.


Survey terms and conditions

  • 1. One response per person, each response gives you one entry to the prize draw
  • 2. The report will only be available on Smart Insights to paying Individual and Business members and survey respondents
  • 3. Prizes as listed in the survey introduction will be drawn independently
  • 4. One prize per winner only
  • 5. Survey closes Midnight Monday 12th November 2019
  • 6. The judges decision is final